What is the logic work? By Eric Okeke is the principal that you need to succeed in your business today? Money. Undoubtedly, you need it, but it is the key to success. People. Of course, it was necessary, but they can not guarantee success. Excellent products or services. Well, this is a necessity for success. But it is possible that they have still not succeeded. And promotions and vision, and marketing. These factors softening of private enterprise to succeed. What is Home? Take this Book of Proverbs. Wisdom is the principal. Therefore get wisdom. And access to private, and to understand. Wealth and honor are with me. Permanent wealth and justice. Translate it into your business, you get what I call the business sense. Progressed in 2005, it is necessary to update our minds on what we perceive is all. This is the task of this article. What is the meaning of work? How do your business. Not really. Strategies for doing business. Well, it might be true, but not quite. Doing business with a sixth sense. Unless you are away from work, but feel they have to do with feelings, that has to do with wisdom. But what exactly is the meaning of work? This is the application of wisdom to the company a day, or simply common sense in business. It is more than knowledge and facts and figures. It is used a lot of ideas, especially the simple, normal or basic, which was neglected. And the vision and ability to interpret events and the business environment is different, and to see the discrimination and the use of different and profitable, but to ignore what others think, because they are very ordinary or seem silly . If you put your attention on these issues and simple things about them the way we work and live, and use it for business, is working with business sense. Business sense. Two words, deep, and so on, are easily accessible, very easy to learn and apply, but largely ignored. You can call common sense. Although rich in simple, not very common in the acquisition and application layer between the professional and administrative control of the corporate world. Has been studied in the best schools in the country and abroad, was the latest techniques and skills, and application of better management, but are still struggling with the challenges in the market. It is as if more than titles, diplomas and certificates of professionals we have, the lower the benefit of common sense in business. It is not the case of retailers in the international market “B” in Lagos. What lack of formal education with ample supplies that are commercial conditions. Not surprisingly, almost all banks were anywhere traders to create branches in the cluster. Any economic sector or a concentration of employers or professionals that can change value has managed to attract the attention of those companies in financial services in Nigeria. These traders thrive while many other sectors suffer. I do not blame the banks to hunt distributors. They have a great need of cash, which generates these day traders. This is why we gravitate towards the traders. Another group of these stocks attractive sector, as large banks. Teenage boy who moved to this market to learn a trade from the basics of accounting, retail prices and delivery of goods. From here four years and have polished negotiation skills with expertise gained, and could sell coal to Newcastle for a tourist train in the UK. It is fully equipped to cope with the confidence that consumers are in a very clear and demanding. He has the difficult circumstances, should be very price-sensitive and value-conscious in their purchases. The messages can not be transported after the national vote now for their brands with the withdrawal of your money’s worth. I do not promote more propaganda events. What business sense suggests is that consumers want more than the target coupon on your purchases. Two decades ago, the mother who breastfeed in Nigeria and just look at the nutritional information on the can of milk for baby. Today, before buying, and she collects cans of SMA and other brands of baby food to determine which offer the best value for money for them. Now you can understand why my Nestle Nigeria launched a promotional campaign for consumers nutritional information. He has taken these drinks and the food manufacturer to see a child from a business perspective. What happens to my Guinness Nigeria. . Thick with a premium brand Guinness says: Guinness is prominent in the work for you. But what the beer is not explained how the consumption of Guinness beer and motivate consumers to action. Take the World Bank to study the oceans. The plates were lit in the city of Lagos sends a message to companies in two words: peace experiment. Good promotion. But in these days of consolidation, and the difficulties banks, Oceanic Bank certainly be more effective if used to send promotional messages on how to establish a detailed connection with bank guarantees. This is the new trend in the telecommunications industry, and a change of propaganda actions to download promotional discounts that communications experts say the economic program. Business sense means that the bodies social, professional, administrative, and must lean on their ivory towers, back to basics of doing business that we often ignore, and connect to consumers. These reasons and common sense readily available, but it is difficult to estimate or use. Businesses know the meaning of the vision, mission, ethics, and business sponsorship, charity, courage, humility, and identify your business successfully. Business sense is not taught in the true sense of academic and administrative courses. This approach in these places is more academic than real. . This feels more through real life experiences and insightful observations, and learn to poor school experience of the desert. This is the essence of this series of articles to supplement the teachings of these schools have unique business, professional and quick to use common sense and that God Almighty could have been deposited. Dan wrote Thomas, founder and president of Focus, a management consulting firm in Polo Alto, California, United States of America, a book entitled The Meaning of business. The book shows how managers can use the Operations Manager he calls five basic freedoms in order to succeed. As Dan’s book is passed through the offices of U.S. companies, today seen as Ken Blanchard, coauthor of One Minute Manager, which is described in the book: The problem in business is common sense rarely is a common practice. This book is all about using common sense in business. If you have any sense, read it and share it with others. No need to comment on statements made Ken common sense. The message is clear. That you can acquire and apply business sense for your business, you need to humiliate and have a big heart, a humble spirit, and keep an eye on a commercial basis, and especially to be near his Creator. Developed at night is in the mood to recognize and apply common sense. If you concentrate on your academic achievements and total quality management and best practices and, especially, will be the application of common sense. Nobody get rid of these management techniques. It was absolutely necessary. But you need pal.liar the application of common sense. That is what brings lasting results. It can be as painful to deal with the management, production and marketing or the problem is not with the knowledge that the solution is a single application of common sense that you look. Signing today Take this classic example of a common sense solution to the many scriptures that most of you know more than me. The story of David versus Goliath. This was a giant nerds sow fear among the whole army of Israel. The solution to the Goliath and readily available, until now there has been no Israeli soldier or the public therein. Even if they did, write and run some of the managers of companies in the world is doing that now face many of the giants in the market today. The Israeli soldiers who have no faith in God and put all their trust in the arsenal of spears and mitigated the importance of Q versus Goliath. We take courage and common sense to the child, David, who relied on God Almighty. He dropped his hands in the gully there, pick up five smooth stones from the sling and ran toward Goliath. You know the rest of the rest of the story. This is a simple solution to a big problem. common sense approach is more real today s market. Dear professional, and this is my appeal to today: the launch of wisdom in your business today. In subsequent articles, I will share my thoughts and ideas of other professionals like you common sense in business. Apply and be okay with you. Eric Okeke is a consultant and author and editor of narrator, and social responsibility of firms specializing in brand marketing and strategic edge issues and mobilize support for social enterprises. Have experience in chemistry, training, marketing and financial press. Work as a writer and language, and Eric recorded a distinguished career in the field of financial journalism, consulting and media. Has a Masters in Business Administration in Marketing, training and membership of the Chartered Institute of Marketing UK. Eric specialized communication is “cut”, which is now used to allow professionals and improve trade in Nigeria.